Cheltenham 2017 Betting Offers

Publish: 09.02.2017

Cheltenham festival 2017 Betting Offers Overview

From February onwards the Cheltenham Festival pot truly starts to simmer.

Bookmakers cannot hide their enthusiasm for the ‘greatest show on earth’ which to them represents not one but four Grand National days.


Here’s the type of Cheltenham betting offers they are sure to promote in order to get your new custom and keep it:

  • New Customer/Account Sign-Up Offers – Expect the classic ‘new customer’ offers to be bigger and better than ever in the run-up to the 2017 Cheltenham Festival.
  • Enhanced Odds – There are already some pretty outrageous Cheltenham betting offers when it comes to boosted prices.  Betway’s 33/1 about Douvan, generally considered a 1/3 shot being a case in point.
  • Risk Free Bets – A theme on a theme some firms, like betting exchange Smarkets, will give their customers the luxury of placing a Cheltenham Festival bet safe in the knowledge that if it loses the stakes will be returned to them.
  • Special Bets and Markets – It is not only the horses you can bet on at Cheltenham.  You can also bet on the outcome of the Prestbury Cup which is the honour bestowed to the country which wins the greatest number of races, the UK or Ireland, and who will be the leading owner.



Non-Runner No Bet Offers

In recent years two horses at the Cheltenham Festival which were declared ‘non-runners’ went on to claim Championship races:  Kicking King in the Gold Cup and Binocular in the Champion Hurdle.

Furthermore there have been a number of favourites being withdrawn at the 11th hour.  This includes Faugheen from the 2016 Champion Hurdle.  The 2015 Champion was also a relatively late defector from the 2017 editions.

To reinstate punter’s faith bookmakers have reinvented their ante-post rules specifically for this and their Cheltenham betting offers now include special ‘non-runner no-bet’ terms and free bet concessions.

William Hill, for example, have dispatched with the traditional ‘all-in run or not’ rules normally associated with ante-post bets and now offer their customers two great safety nets…

If your horse misses the 2017 Cheltenham Festival altogether your selection will be voided and your full stake will be returned.  And, if your selection runs in a Cheltenham Festival race different to the one you have backed it in, you will be given your stakes back as a free bet (up to £25) to use during the Festival.

Faller Insurance Offers

Annie Power’s fall at the final flight of the 2015 Mares Hurdle was described as the bookmaker’s biggest get out of jail in bookmaking history.

The bookies had fortunes rolling-up on the wonder mare following a string of victories for her Willie Mullins’ trained stablemates.

The likes of Paddy Power offer special markets featuring ‘faller insurance’ on all Cheltenham races. You will have to take a slightly shorter price about your selection than what it is trading at, but should it fall you will be refunded your stakes in full, in cash.

However, with the Festival being such a special occasion some bookmakers are offering ‘faller insurance’ for free as part of their Cheltenham betting offers.

Best Odds Guaranteed Offers

There will be very few Cheltenham trial races between now and the Festival itself and therefore some of the major online bookmakers have taken the step of offering ‘Best Odds Guaranteed’ on all of the 2017 Cheltenham Festival races despite them being several weeks away.  It is a huge bonus for long-range Festival backers.

Bet365 were the first to offer ‘Best Odds Guaranteed’ amongst their Cheltenham betting offers and for good measure, as of February 1st, they also went ‘non-runner no-bet’.

Cheltenham 2016 final race

This is a brave move by bet365 because the likes of Vroum Vroum Mag, while multiply entered, is certain to go off a lot shorter than she is currently trading.  The problem is identifying which race her Irish trainer will ultimately choose to run her in.

Money Back Racing Offers

Undoubtedly there will be more free bets issued during Cheltenham 2017 than ever before. Money back offers, particularly as Cheltenham free bets, has become massively popular with customers and bookmakers seeing them as the ideal incentive to keep customers ‘coming back’.

It will not be uncommon for free bets to be given out for a number of specialist Cheltenham betting offers composed during the coming weeks and most certainly during the Festival itself.

Narrow margin losers, second to the SP favourite and last fence fallers, will all undoubtedly lead to some bookmaking firms refunding clients with money-back free bets.

Traditionally eccentric Irish firm Paddy Power have led the way in this sphere albeit Sky Bet may well continue with their 2015/2016 promotion which refunds all losing bets on the opening race of the Festival, the SkyBet-sponsored Supreme Novice Hurdle.


Like any good party it takes a pile of freebies to get the action going and, in the case of Cheltenham betting offers in 2017 that means free bets, great concessions, offers and sign-up bonuses.

These have all been devised to attract your business and keep you loyal as a customer.  But the shrewd punters out there can doubtlessly turn all these freebie offerings into genuine opportunity to make money during a veritable orgy of horseracing and betting opportunities.

And, while one online sportsbook would like to think they can get all your custom to themselves, any self-respecting punter will be well prepared with countless online accounts loaded up and ready for action during the four day Cheltenham Festival.

Just like an evaporating price, when an online Cheltenham Festival betting offer becomes available and it fits the profile/portfolio you are compiling, be prepared to pounce.