Best Free Bets Offers in the UK

It can be difficult deciding which bookmaker to use, but your best bet at making the right decision is here at

We’ve collected the most attractive free bet offers from some of the leading bookmakers so that you know exactly what is available, where the tastiest deals are and how to make the most of them.

There is a massive range of bookmakers available, but to make your selection a little easier, we’ve included our recommended free bets from reliable bookies that offer great odds for a vast and diverse range of sporting competitions. If the welcome bonuses and sign-up offers weren’t enough, we’ve also selected a couple of bookmakers who offer tempting loyalty bets as a reward for consistent customers. 



How To Claim Your Free Bets

The way to claim a free bet varies from bookmaker to bookmaker. Most free bet offers are unlocked purely through signing up and placing a qualifying bet. Some will require you to enter a code when making your first deposit and others necessitate the punter rolling over their winnings…

Rolling over means that the punter has to play through all of their winnings, either from the free bets or from their first deposit, before they can withdraw their profits. It could also be a requirement that the money must be bet at odds greater than a certain value, usually about 1/2. The important thing to remember is that each bookmaker is different, so always take the time to read the terms and conditions before signing up and placing those bets. 

The Best Sign-Up Offers

Joining a new bookmaker is a surefire way to take advantage of some free bets offers. As gratitude for your custom, bookies will offer a variety of free bets to attract you to their site. Some offer free bets with no deposit required. Some offer massive bonuses that you have to roll over. Others reward a qualifying bet with free bets to be placed on whichever market the bettor desires. 

We know it’s started to get confusing, so here are some of our recommended free bets across some of the best bookmakers.



bet365 offer one of the most generous welcome bonuses. New customers can receive a 100% deposit bonus up to a staggering sum of £200, meaning that if a new bettor deposits £200, bet365 will match that, giving them the same amount in bonus funds. Punters are required to rollover the sum of their deposit and bonus three times before they can withdraw any winnings. bet365 are known for their great in-play offers, and Ray Winstone certainly approves of them.


Coral’s sign-up offer is among those that require the lowest level of commitment from new punters. After wagering just £5 at odds greater than 1/2, customers are granted four £5 bets to use how they see fit. These bets can be used on accumulators, giving bettors a tempting chance to go for a high-odds victory from their free bet. 


Ladbrokes offer a matched bet to new customers up to a whopping £50. Entering the promo code F50 when registering will unlock the free bet, and after you have placed a qualifying bet at odds of 1/2 or greater, you’ll see the reward arrive in your account. 


NetBet offer a 50% deposit bonus up to £50. To unlock the full bonus, you’ll need to deposit £100. This deposit must be rolled over once on bets before any money can be withdrawn. Don’t forget to enter the bonus code WELCOME50 in the registration process to be eligible for the offer. NetBet may be relatively obscure compared to some of the big hitters mentioned on our site, but their sign-up offer can go toe to toe with anyone in terms of appeal and ease. 

Paddy Power

This Irish bookmaker is renowned for their entertaining advertising campaigns, but their free bet offer is an equally strong cause for smiling. Much like the offer below at William Hill, a £10 bet upon joining is rewarded with £30 in free bets. 

Sky Bet

Sky are famed for the commitment to sports, and their betting website has the slick efficiency of their television shows. New punters are rewarded with £20 in free bets if they wager £5 at odds of evens or greater. 


Unibet offer a slightly different type of free bets offers to other bookmakers. When a customer places their first bet at odds of 2/5 or greater, not the standard 1/2 (told you they were different!), Unibet will refund any losing bets up to a value of £30. So you either win your bet or you get your money back in free bet form. Any winnings from the free bet must be rolled over three times before withdrawal. 

William Hill

William Hill delivers one of the easiest free bets the UK has to offer. After signing up, players are required to bet £10 in order to receive £30 in free bets. The £30 comes in the form of three handy £10 bets, which must be wagered at odds greater than 1/2. 

Loyalty Bonuses:

Bookmakers extend their generosity by providing offers throughout the year for existing customers, often for the largest sporting events, so there is the incentive to stick with your favourite bookies beyond the welcome period. Some bookmakers even offer loyalty bonuses as a free bet; if you fulfil certain criteria in a specific time period you can become eligible for more free bets – so you’ll want to watch out for such opportunities too.


Coral’s offer runs from Monday through Thursday each week. If you wager £25 at odds of evens of higher in this time period, then you will be awarded £10 worth of free bets. £5 of this can be used online, and to use the other £5 you’ll have to track down your local Coral store and place the free bet there. 

Sky Bet

If you wager £25 worth of bets at odds greater than evens in a week, Sky Bet will reward your loyalty with a free £5 bet the following Monday. To receive this offer, you’ll need to opt-into the Sky Bet Club, while if you meet the criteria in successive weeks then Sky Bet will offer further bonuses down the line.

These are the official loyalty bonuses, but generally all bookmakers will reward their loyal customers. So peruse these sign-up offers, decide which of our recommended free bets are most appealing to you and don’t forget to keep an eye on the latest offers on our website – the competition among bookies is fierce, which means more free bets for punters.