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Betting Guide - Enhanced Odds Offers

enhanced oddsIn an increasingly competitive online betting industry, attracting and retaining customers is of crucial importance for bookmakers today.

Betting promotions in one form or another are the most popular method the bookies use, with enhanced odds being particularly appealing when it comes to signing up new customers. Enhanced odds welcome offers are a ‘loss-leader’ marketing tool for the bookies, with an eye on the long-term profit they would expect to make from most customers who sign-up.

In general, if you take up the enhanced betting odds offer from a bookmaker, then you will not be eligible for the normal free bet sign-up bonus. Indeed, an enhanced odds offer is increasingly seen as a better alternative to a Welcome Bonus when opening an account with a new bookmaker.

From the customer’s perspective, enhanced odds are short-term offers that usually only appears for a day or two whereby the bookie offers vastly increased betting odds for a specific bet. The appeal of such a promotion for punters is obvious, providing them with the opportunity to place bets at what are sometimes far higher artificially enhanced betting odds and win many times more than might otherwise have done.

Here at we’ve got everything covered when it comes to the latest and best enhanced odds offers available, so this is the place to check out everything you need to know.

Things to Look Out For

Because the enhanced odds are usually so attractive, the bookies do put a number of terms & conditions in place as part of the compromise for customers. 

One of the downsides of enhanced betting odds offers is that they often come with serious stake limits. Sometimes these can be limited to just £1 if the odds are boosted to a particularly high degree. You also won’t have the option of being able to cash out any enhanced odds bets.

What About Enhanced Odds for Existing Customers?

Another form of enhanced betting odds are also available for existing customers, although these are more correctly known as “price boosts” and tend to be far more conservative, with only a relatively small percentage increase to the odds on offer. Here the terms and conditions attached to the bet are likely to be far less restrictive, including the stake limits and payment of any winnings. 

Enhanced odds offers with any bookmaker will have terms and conditions applied that it’s important to read and understand in full before placing any bets.

How Does an Enhanced Odds Bet Work?

When you sign-up for an enhanced odds bet, you are effectively making two separate bets. Should your bet win, you will generally be paid out at the normal odds almost immediately after the end of the game or event in question, with your additional winnings from the enhanced odds part of the bet paid into your account as free bets.

So for example, if you were to bet £10 on a team where the normal odds were 3/1 and the enhanced odds were 20/1 (with a £5 maximum stake allowed) then you would get £20 paid in cash into your account were the team in question to win. In addition, you would get a further £100 as free bets upon settlement as well (making a total of £120 inclusive of your stake).  

The biggest problem with enhanced odds from the punters’ perspective is that any winnings usually come in the form of free bets and these will always come with their own conditions.

For example, it’s not uncommon for the wagering requirements for a free bet to limit the chances of benefiting from the boost – you won’t be able to withdraw any winnings directly as cash, without first wagering your free bets and fulfilling any additional terms or requirements. It has to be said that it can sometimes be difficult to get your hands on your winnings without going through a number of obstacles.

Which Betting Sites Offer Enhanced Odds?

Many of the most secure and trusted online UK betting sites offer enhanced odds to new customers. 

Most of the bookmakers offering enhanced odds bets will have dedicated links where you can see these offers appear on a daily basis, but it’s far easier just to check here at, where we have all the best offers from the top bookies in one place.

These enhanced odds offers can be incredibly generous, but you will only ever be entitled to one from each bookmaker you sign-up with as a new customer.