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Sports Live Streaming - How to Watch Live Sports Events

Live sports streaming is one of the best innovations in online betting. Our guide to bookies live streaming includes details of the best sports streaming betting offers.

Best Live Streaming Bookies to Stream Sports Online

  • Bet365 Bet365 Review claim
    New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
  • Unibet Unibet Review claim
    18+ New customer only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the racing bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's
  • bwin Sport bwin Sport Review claim
    Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs apply
  • William Hill William Hill Review claim
    New online customers only, min €/£10 stake, win only, min odds 1/2, free bets paid as 4X €/£10, 30 day expiry, free bet/payment method/player/country restrictions apply.
  • Betfair Betfair Review claim
    New customer offer. Place 5 x €/£10 or more bets to receive €/£20 in free bets. Repeat up to 5 times to receive maximum €/£100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
  • Coral Sport Coral Sport Review claim
    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

The world of sport is constantly evolving. That is true both in terms of the performances of athletes, the business of sport and the way that action is broadcast to fans around the world.

Live sports streaming is one of the most impactful innovations in sport over recent years. Multiple live stream websites have popped up offering users the chance to watch sports such as football, tennis and soccer online for free.

bet365 live sports streaming

As is usually the case with innovation in sport, the best online bookies were quick on the uptake. The list of bookmakers that allow live streaming, placing a bet if desired, is growing all the time.

Some bookies even have special sports streaming betting offers to entice new users and show just what their streaming service can do for them.

What Is Live Streaming, Is It Free and How is it Related to Betting?

Live sports streaming is an innovation in live video which allows people to watch sporting action on their computer on mobile device. It provides users with choice in terms of where they get the live sport coverage from and the freedom to watch major sporting events wherever they like.

Unlike the traditional sports broadcasters who charge sky high fees before you can watch live sport, live streaming doesn’t have the same amount of infrastructure and those savings are passed onto the viewer.

Therefore, live streaming is often free. A word of caution though, some live football streaming sites provide content which is subject to copyright and sometimes which is illegal to watch in certain countries.

To be on the safe side, we recommend using the streaming offered by the best online bookies. That does mean there is some cost involved but most bookies will allow their users to watch live streams for free providing they have funds in their accounts but some events are only available to be watched after first placing a qualifying bet.

As touched upon above, it is no surprise that the big betting companies have harnessed the opportunity of live sports streaming. Many of the best live streaming sites are also bookmakers because they have the money to afford the broadcast rights and want to give their users the chance to follow along as an event unfolds to help inform their betting.

bet365 live sports streaming

Which Different Categories are There?

Football is the world’s most popular sport but even so the rise of live football streaming sites is eye-catching.
Not every league is a popular as the Premier League so many administrators of leagues such as Serie A, La Liga and the Bundesliga have allowed people to watch soccer online, free streaming live football is becoming an important part of their plan to reach as many fans as possible.

Tennis isn’t quite as popular as football but the sport does have a huge and committed fanbase who watch tournaments from all over the world at all times of day. The sheer number of matches and tournaments going on at any one time – including Grand Slams like Wimbledon and the US Open – mean that tennis live stream options are seen as vital by the bookies.

Betfair live streaming -

If you’re a fight fan who wants to watch boxing live streams free of charge, you’re in luck. You won find any of the bookies live streaming a world title pay-per-view fight but you will find a host of exciting bouts that you can watch for free during the year.

The fight game itself is undergoing a serious number of changes thanks to the rise in popularity of other combat sports. MMA is leading the way in this regard and increasing numbers of people are searching for UFC free live stream sites. The bookies still have to catch up with the rise in MMA in terms of their live sports streaming but you can be sure the number of options will increase as time goes on.

Like many sports, golf is having to change to ensure that it remains relevant and keeps attracting new fans. It’ll be some time before the Masters, the Open Championship or the Ryder Cup are streamed live by the bookies but the PGA Championship has changed its broadcast rights model in recent years so golf live stream options could become the norm very soon.

How is Horse Racing Live Streaming Different?

Horse racing has been the staple of the betting industry for over a hundred years. At the top of the sport things have never been better with increased prize money and a host of wonderful races and meetings in the UK, Ireland, Europe, Dubai, the USA and Australia.

That’s not the story in all of racing though so the industry has welcomed live horse racing streaming with open arms. There’s nothing quite like the thrill of seeing the horse you’ve backed go on to win its race and fee live horse racing streaming opens up that possibility to more people than ever.

Due to the way that the rights work, most bookmakers that allow live streaming offer every single race run in the UK and Ireland. That includes the Cheltenham Festival, Royal Ascot and the Grand National. That is a huge amount of choice but few of them can provide this service completely for free. For this reason, it is industry standard to require a bet (often as small as £1) before users can watch the race of their choice.

The live horse racing streaming offered by the UK bookmakers is among the best streaming product you’ll find anywhere so we think it’s well worth the tiny costs involved.

Which Sites Allow Live Streaming?

We mentioned it briefly earlier but it is worth reiterating that the legality of lives sports streaming can be complicated. There are any number of sites who provide streams that they shouldn’t but you will never go wrong when sticking with the bookies.

william hill live streaming -

Each of the big bookmakers – think the likes of bet365, Ladbrokes and William Hill – provide live streaming to their users. They allow streams of all sorts of different sports, tournaments and events throughout the world but the best thing about sticking with the bookmakers that allow live streaming is the sports streaming betting offers they provide.

Whether that’s in the form of free bets, enhanced odds offers or welcome bonuses, you can watch how your bet gets on as the action unfolds thanks to live streaming.